One of the main issues for any new business is how to name it. For Lisa and Lorraine, that was not a problem. Estolia was their Grandma name and she was not only their source of inspiration but also they learned from her how to cook amazing Mexican salsas with very little resources. So when the time came to launch their business selling bottled salsa, the decision of how to name it came very easy: they name it Estolia’s.


But Estolia’s is much more than the bran for a delicious Mexican salsa. Let’s find out what’s the real purpose of this enterprise and Cómo lo Hicieron on our latest a episode. You can listen to it now on the Podcast app or any podcast platforms.

Lisa Vigil and Lorraine Alderrete Estolia's Salsa

by Como Lo Hizo Podcast | Episode 17

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